Tuesday, March 18, 2008

API's, Host n Post, White Labels And So On

White board Episode:

I think affiliate marketing should be moving more towards full sites about a particular product/service. Instead of just linking to a site you can use API's and direct server posts. This will let you make a real website about a product (not just a redirect page). You can then even help people reach their goals (if they couldn't qualify for the initial offer)...

Video is below:


If you want my to whiteboard anything else feel free to contact me.
You can contact me via Twitter or Email (john @ johnhasson.com)

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Thursday, March 13, 2008

Pay Per Click Is Not The Endgame

I am sitting in the Denver airport at the delta crown room watching N'West and Minn play, but I was thinking about PPC and my plans for the future. Really PPC is not the end game. It is the beginning. There are lots of different ways to gain traffic, PPC is just one of many.

So what is the endgame? In my mind it is a site sustainable by its users. Users come back to your site over and over because you fulfill a need, not because they saw your ad.

Using PPC in a "big plan" site would be a way to get users, but the litmus for the traffic coming to your site will be generating a user that returns on a regular basis. (What do you think many of the places you have been driving PPC traffic to in the first place are doing? :) )

In summary, sure... making minisites and sending PPC traffic to it is all fine and dandy, but to move to the next level you need a site that people go to on their own without ads.

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Wednesday, March 12, 2008

High Adwords Score and Good Website Design

A high adwords quality score and good website design go hand in hand. While clearing out all my emails I ran across a few gems that I had saved.

10 Principles Of Effective Web Design

and

10 Ways To Increase Your Adwords Quality Score


as with anything, always verify what people say. Either by testing things yourself or checking to see if others agree or disagree with them.

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Monday, March 10, 2008

Resume Advice To My Little Brother

One of my brothers recently is out of college and on the job market. (Anybody need a Mechanical Engineer?) I have some friends at places like Raytheon and Lockheed I am going to try and put him in touch with but first I had a look at his resume....

I won't post it here, but I will post my suggestions:

--Begin:

Couple of things:

1) Put Your name and Address and phone number (all the contact info) at the top
2) It is ok to use a larger font (especially when you are starting your career) It fills up the page better and makes it easier for old people to read it (just not stupid large ;) )
3) Try and be more specific in your work experience.. Use specific terms and examples
A perfect example is in your computer skills. Don't put just Microsoft Office. Put Microsoft Word 2000/2003/2007, Excel 2003, etc.
Why you ask?
Because many recruiters are lazy (and many times do NOT KNOW the industry they are targeting for) they will just put in keywords and see what resumes float to the top. Then they skim them in about 10-15 seconds to see if it matches what they want. Then it goes into a stack to be looked at by someone who might actually read it. -- Make it easy for them by putting specific details so it will trigger the searches.
4) Don't put bilingual. Put Fluent in German (or something along those lines where they know you speak German. bilingual is way to generic)
5) When you decommissioned the *** put cool stuff you did (leave out grunt work, but try and emphasize anything you did that was cool)
6) Nothing cool? Mention other projects you have done on your own.. like your helicopter experiment. better yet, if you have a website about stuff like that it is good to put that in.
7) Name the Resume FirstnameLastnameResume2008.doc (Not FMLResume) The first will stick out more.
8) Put "Willing To Relocate" not "will relocate"
9) The goal of a resume is to make them interested enough in you to pick up the phone and call. Then you have to make sure that who you are matches the resume.

Bad Example:
Manager At Things, Inc. - Managed office and helped keep things in order.

Good Example:
Lead Manager At Things, Inc. - Increased measurable productivity by 10% through employee moral programs which resulted in lower turnover. Saved $13,000 in new hire training expenses.


They both say the same things, but the second one draws a picture in the reader head and gives them facts and numbers they can use. (Note your numbers and facts had better be accurate :) I find that MANY people exaggerate on their resume. And many people expect you to. But I NEVER exaggerate (and recommend you don't). When people realize that I am NOT exaggerating (usually during the interview when they try to find out what a person exaggerated on) it moved me to the top of the list pretty quickly.

Normally I would say put education after work experience, but since you don't have a ton, you did right by putting education at the top.

--End:

Sound advice? Or am I going to destroy his career? ;)

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Thursday, March 6, 2008

Don't Take Yourself Too Seriously

Mark says people are being too serious. Especially in their blogs. I don't really think I fit in that.. but just in case. This video clip will seal the deal.



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Wednesday, March 5, 2008

Ahh My Car!!

Ok, well it isn't that bad. I left my car in Denver while I was at Affiliate Summit since I commute to Denver for one of my clients. It was in covered parking and all that.. but look at the dirt and grime!



It is fine, but sooo dirty. This is what it looks like clean. (Picture taken right before I bought it)



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Tuesday, March 4, 2008

Which PPC Engine Do You Start With?

In reference to my list of working PPC engines, Neil asked, do you test them from the get go or do you only use them if you get a successful campaign in yahoo/google/msn?

You know, I should start with all of them. But really it depends on the niche or my mood, sometimes a combination of both. For example the most recent campaign I created seemed pretty saturated in the big three. I just wanted to run a small test to get an idea of conversion rate, so I picked a tier 2 engine. Since I know historically that the big three usually convert about twice as well as the 2nd tier engines, I can then make a better decision on my campaign when I go full blast with some base conversion rate statistics.

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Monday, March 3, 2008

Commission Junction's EPC Revisited

Vlad seems to think that CJ's EPC is pretty much a joke. I do see where he is coming from.

Affiliate Managers using CJ seem to lean on a high EPC too much. So if an affiliate with a high volume of traffic but low conversions comes along, it can skew their averages and lower their EPC. They think that this will cause them to lose out on new affiliates because no one wants to work with a loser.

There is some truth to this. So what do you do? Well first of all make sure you have a relationship with whoever you are running a campaign for. Make sure there is a real person behind that CJ offer. (I admit I am guilty of NOT doing this from time to time) But if you can build that relationship up, you can find out what kind of traffic and people they are targeting. I personally like to talk to them on the phone, a 5-10 minute conversation can yield plenty of useful information.. what has worked for them, what hasn't and where they are trying to go. It gives you direction when targeting their offer(s).

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Excellent PPC Blog

I found this one from Mark's 45n5 site. He listed the PPC people he liked in a recent post. Man I wish I had met Chad. He has some really good information on his blog. I will agree with his stance on 7Search in the past, but lately they have really been performing much better (consistently) vs Miva--for my campaigns.


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Saturday, March 1, 2008

PPC Engines that work -- Update

I thought I would update my list of PPC engines that we talked about at the Ask an Expert ASW08 session
(This updates my previous list)

1st Tier:
MSN AdCenter
Yahoo Sponsored Search
AdWords

2nd Tier:
SuperPages
7Search
AdSonar

3rd Tier:
LookSmart
Enhance
SearchFeed
goClick
Miva


PPC Engines that I have consistently lost money using:
Ask
Kanoodle
IndustryBrains
ChaCha
AdBrite
ContextWeb


Anything in the 3rd Tier I will test for a niche, but I won't spend much time on it. 1st and 2nd Tier I will spend more time testing a niche.


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