tag:blogger.com,1999:blog-47320845048823786752008-03-18T13:20:47.092-06:00John HassonBlogger78125tag:blogger.com,1999:blog-4732084504882378675.post-73281510252588630072008-03-18T12:20:00.003-06:002008-03-18T13:18:01.761-06:00

White board Episode: I think affiliate marketing should be moving more towards full sites about a particular product/service. Instead of just linking to a site you can use API's and direct server posts. This will let you make a real website about a product (not just a redirect page). You can then even help people reach their goals (if they couldn't qualify for the initial offer)... Video is

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-69506232437881470792008-03-13T15:37:00.002-06:002008-03-13T15:48:32.928-06:00

I am sitting in the Denver airport at the delta crown room watching N'West and Minn play, but I was thinking about PPC and my plans for the future. Really PPC is not the end game. It is the beginning. There are lots of different ways to gain traffic, PPC is just one of many. So what is the endgame? In my mind it is a site sustainable by its users. Users come back to your site over and

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-59929133769423595772008-03-12T11:48:00.002-06:002008-03-12T11:52:14.390-06:00

A high adwords quality score and good website design go hand in hand. While clearing out all my emails I ran across a few gems that I had saved. 10 Principles Of Effective Web Design and 10 Ways To Increase Your Adwords Quality Score as with anything, always verify what people say. Either by testing things yourself or checking to see if others agree or disagree with them.

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-55862483804566663492008-03-10T12:28:00.002-06:002008-03-10T12:33:29.338-06:00

One of my brothers recently is out of college and on the job market. (Anybody need a Mechanical Engineer?) I have some friends at places like Raytheon and Lockheed I am going to try and put him in touch with but first I had a look at his resume.... I won't post it here, but I will post my suggestions: --Begin: Couple of things: 1) Put Your name and Address and phone number (all the contact

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-21661577971986514082008-03-06T20:29:00.001-07:002008-03-06T20:31:00.167-07:00

Mark says people are being too serious. Especially in their blogs. I don't really think I fit in that.. but just in case. This video clip will seal the deal.

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-30381619950009592412008-03-05T21:58:00.002-07:002008-03-05T22:07:28.880-07:00

Ok, well it isn't that bad. I left my car in Denver while I was at Affiliate Summit since I commute to Denver for one of my clients. It was in covered parking and all that.. but look at the dirt and grime! It is fine, but sooo dirty. This is what it looks like clean. (Picture taken right before I bought it)

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-70790040287006606592008-03-04T16:36:00.003-07:002008-03-04T16:42:38.661-07:00

In reference to my list of working PPC engines, Neil asked, do you test them from the get go or do you only use them if you get a successful campaign in yahoo/google/msn? You know, I should start with all of them. But really it depends on the niche or my mood, sometimes a combination of both. For example the most recent campaign I created seemed pretty saturated in the big three. I just wanted

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-61380470660657287502008-03-03T13:23:00.004-07:002008-03-03T21:28:08.335-07:00

Vlad seems to think that CJ's EPC is pretty much a joke. I do see where he is coming from. Affiliate Managers using CJ seem to lean on a high EPC too much. So if an affiliate with a high volume of traffic but low conversions comes along, it can skew their averages and lower their EPC. They think that this will cause them to lose out on new affiliates because no one wants to work with a loser

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-25136732317627444462008-03-03T13:17:00.002-07:002008-03-03T13:22:38.861-07:00

I found this one from Mark's 45n5 site. He listed the PPC people he liked in a recent post. Man I wish I had met Chad. He has some really good information on his blog. I will agree with his stance on 7Search in the past, but lately they have really been performing much better (consistently) vs Miva--for my campaigns.

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-23497976147797307082008-03-01T23:49:00.002-07:002008-03-01T23:53:16.060-07:00

I thought I would update my list of PPC engines that we talked about at the Ask an Expert ASW08 session (This updates my previous list) 1st Tier: MSN AdCenter Yahoo Sponsored Search AdWords 2nd Tier: SuperPages 7Search AdSonar 3rd Tier: LookSmart Enhance SearchFeed goClick Miva PPC Engines that I have consistently lost money using: Ask Kanoodle IndustryBrains ChaCha AdBrite ContextWeb

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-83160046235236207422008-02-29T11:23:00.000-07:002008-02-29T11:24:08.195-07:00

My thoughts on Jason's thing, all the other things and the PPC Ask an Expert session I hosted.

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-52272197075891826232008-02-28T12:07:00.007-07:002008-02-28T12:53:54.538-07:00

I've been doing this about a year, and never did quite get CJ's EPC. Earning Per Click?? NO F---in way it is generating $230 per click! (I would think to my self) Well turns out that is earnings per 100 clicks (or so I was told at Affiliate Summit). It kinda makes sense in the sick twisted way CPM makes sense. CPM (Cost Per 1000 Hits -- 1000 = Roman Numberal M) EPC (Earnings per 100 -- 100 =

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-35971605507431084562008-02-27T18:52:00.003-07:002008-02-27T18:58:37.170-07:00

We are eating dinner (which she made for me while I was laying in bed - watching tv). And she says "You know what? My Ideal Night Right Now Is To Play Rock Band With You And Then Watch Stargate SG-1 Till We Pass Out." I suppose I should attach a picture or something... hold on, let me get one. Here, we were in France and she thought this thing was cool.

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-89525156233952023622008-02-27T18:23:00.000-07:002008-02-27T18:24:26.553-07:00

Seriously. I get the weirdest emails. But sometimes I get absolutely great emails from Affiliate Managers.

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-9944168616573520082008-02-27T00:15:00.002-07:002008-02-27T00:23:18.089-07:00

Well guess what I got in my email. Yup, anyone who advertised on Miva, Lycos or searchfeed may be entitled to credits (or a refund, I'll have to read harder when I am awake) Some lawyers made over a million dollars to make Miva and company refund traffic that people can claim was fraudulent. No word on how to prove your fraud traffic. They just have a form for you to submit how much traffic

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-88828077853467311202008-02-26T22:41:00.002-07:002008-02-26T23:08:46.557-07:00

After fighting quicktime and much searching I finally found a solution. The camera records in big quality MPEG1 Muxed.. quicktime pro can't shrink/convert them down without loosing the audio, thus.. no sound. Solution Free Software From Apple: MpegStreamClip Ok, now that I have won that battle, time to post a few videos. A Bunch of Affiliate Summit Pics and Descriptions can be seen on

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-63499578437503354312008-02-25T16:13:00.000-07:002008-02-25T16:14:31.962-07:00

Build my own DMOZ? SEOMOZ blog is good Speak at Colleges about your expertise for free (they will link to your site) Meta Descriptions Tag ( Put offers in it.. like Free testdriver or whatever) dont waste time on keyword meta tag meta tags are low in importance meta keyword will/may apply for adsense/contextual ads Yahoo Search Assist is better then google's MSN AdCenter Excel Plugin cool

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-54736803875303316752008-02-25T16:12:00.000-07:002008-02-25T16:13:34.268-07:00

GeoTarget Domains.. CityNameAuto.com (for example) Check the latin market

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-32068080145706732732008-02-25T16:07:00.004-07:002008-02-25T16:12:35.806-07:00

Notes From Keynote: -KeyNote (unimpressive speaker, but I found one good ides from it) How to do well 1) Find Spammy Site 2) Make a non-spammy version When asked about what kind of affiliate marketing he doesn't think is spam. He said: I like ads to be labeled ads, and said in the same breath "I don't know alot about your industry." (when talking about affiliate summit) If he doesn't know much

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-61801216103724619442008-02-25T00:35:00.003-07:002008-02-25T00:52:13.924-07:00

Wow, quite a day. Spent several hours at the Meet Market (where you stop by everyone's desk to say hi and get to know people)--this is different from the booths and so on that all the exhibitors will have tomorrow. I met a ton of people there, traded cards with everyone. I had a few meetings already scheduled through contacts I made with the affiliate summit confab networking thingy. The

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-660175449851222422008-02-23T21:00:00.002-07:002008-02-23T21:19:28.633-07:00

Well other then a bunch of twitter activity not really involving me (not that I didn't try), not much happened. I did meet Alan Weissman of MyNursingUniforms.com by accident. Ended up meeting Durk Price of eAccountable.com as well. We talked for about 5-10 minutes. Nice people. (They said they liked my "handwritten" cards better -- Alan thought it matched my personality... I hope he meant

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-76312732249248476172008-02-21T15:43:00.002-07:002008-02-21T15:46:40.426-07:00

Ok, the new cards are here. I now have two different cards for Affiliate summit. The other cards are described here. The new cards look kinda plain, but they are less embarrassing :)

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-26767338568895807902008-02-18T13:55:00.002-07:002008-02-18T14:03:26.499-07:00

These videos are a riot. First, the Obama one (this one isn't really funny, but it gives a reference for the others): And.. The McCain Paradoy Hillary (as usual) is in a class of her own with 2 videos... This is by far my favorite, it is so corny you can feed yourself with it. Not to be outdone, somone wants to win the corny award. (They come in a close second)

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-62508258222336755842008-02-15T12:14:00.002-07:002008-02-15T12:22:01.736-07:00

Ok, so I am going to Affiliate Summit 2008 in Vegas in a week. I thought I'd try and be creative and make some unique business cards for handing out to people. I researched all sorts of creative ideas. I looked at the plastic cards (more then I want to spend), the see through cards.. same. and so on. I settled down on what I thought would be a neat idea. See how it looks like I just grabbed

John Hassontag:blogger.com,1999:blog-4732084504882378675.post-24631581291388090642008-02-08T09:30:00.000-07:002008-02-08T09:32:15.876-07:00

I am testing a public Calendar with Google. The link to the right has all my planned Affiliate Summit activities. In theory it will make planning on meeting with people a lot easier. Click on the big Google calendar button to the right and check the weekend of Feb 23-27th.

John Hasson