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Things I Don’t Like About My Mac

  1. .Mac seems like a rip off
    (I don’t use it, but if I could point it to my own server for storage and so on… that would rock)
  2. Command + C vs Ctrl + C and all the other shortcuts I have to relearn
    (yes I know there are ways to make it mimic windows, but I figure I should learn it the right way)
  3. Resume From Suspend Is a Crapshoot
    (fixed with a perm hibernate hack–but still annoying)
  4. Hibernate not easily accessible
    (fixable within the command line, but it should be a choice)
  5. No good native development IDE
    (I really like Visual Studio 2005, haven’t find anything close on the mac, I run it via parallels)
  6. Installing new apps could be a little more obvious
    (I have it down, but many others don’t seem to get that sometimes you copy it to apps, other times you just run a package, or sometimes you have to open apps in the finder first to copy it…..)

That is about it. If I want to play a windows game, I just reboot into XP and am fine. Other then that I am in OSX/Parallels XP 100% of the time.

Hints for windows users

Command+Tab for switching apps
Command+~ for switching windows within the app
Ctrl+F4 for switching all windows within all apps (I am not making this one up)

But why not just use the fancy Expose window thingy?   With 30 windows they are too small to really pick the one I want quickly.

How I Use Twitter

I started using twitter at Affiliate Summit West 2008. But I didn’t really start using it till after that. I used it via SMS for a while (imagine having your cell beep every 3 minutes with a twitter update…). Then I moved to just web. Finally I got it to work via IM (the gtalk wouldn’t work with my google for domains account, but it did work with the fresh jabber account I made for it)..

So.. when I use twitter now, it is pretty slick. It more or less is like a chatroom for me. If I see someone I know talking to someone I don’t know I can follow them right from IM w/o even going to twitter’s site.

Twitter via IM

And somehow I have it setup so when I log out of IM it sends new messages via SMS, and when I log back in it turns SMS off automatically. (Maybe it just does that automatically :) )

So.. thats how I use twitter. I usually have it on, so a @johnhasson twitter will usually get my attention pretty quickly.

Projects, Projects and Projects

These days it seems all my spare time is spent working on projects. I’ve been writing down new ideas as I get them in Google Notebook (a great firefox plugin IMHO). This way when I am done with everything I can go back and see if any of my ideas still have merit.

I am slowly dipping my toes in outsourcing some things. First things to go are the things I am not good at. (Pretty designs :) ) It is really easy for me to say if something looks good or ugly. However creating something that looks good takes me too long and frustrates me. I’ve got a few projects out there being outsourced. Here is hoping it works out well.

Currently Listening to Offspring – Original Prankster.

His MacBook Pro and Her MacBook Air

Well we are slowly moving towards full mac cultness. I wonder if we need to dress in all black now…

Mine is on the left. Hers is on the right.

His MacBook Pro And Her MacBook Air

Now I need to figure out how to have wordpress make real thumbnails…

Keyword Tracking Basics

This is a short video I made of how keyword tracking works. Some people were asking me about it. I figured this should be a decent enough overview of how it actually works.



Questions? Comments…

API’s, Host n Post, White Labels And So On

White board Episode:

I think affiliate marketing should be moving more towards full sites about a particular product/service. Instead of just linking to a site you can use API’s and direct server posts. This will let you make a real website about a product (not just a redirect page). You can then even help people reach their goals (if they couldn’t qualify for the initial offer)…

Video is below:

If you want my to whiteboard anything else feel free to contact me.
You can contact me via Twitter or Email (john @ johnhasson.com)

Pay Per Click Is Not The Endgame

I am sitting in the Denver airport at the delta crown room watching N’West and Minn play, but I was thinking about PPC and my plans for the future. Really PPC is not the end game. It is the beginning. There are lots of different ways to gain traffic, PPC is just one of many.

So what is the endgame? In my mind it is a site sustainable by its users. Users come back to your site over and over because you fulfill a need, not because they saw your ad.

Using PPC in a “big plan” site would be a way to get users, but the litmus for the traffic coming to your site will be generating a user that returns on a regular basis. (What do you think many of the places you have been driving PPC traffic to in the first place are doing? :) )

In summary, sure… making minisites and sending PPC traffic to it is all fine and dandy, but to move to the next level you need a site that people go to on their own without ads.

High Adwords Score and Good Website Design

A high adwords quality score and good website design go hand in hand. While clearing out all my emails I ran across a few gems that I had saved.

10 Principles Of Effective Web Design

and

10 Ways To Increase Your Adwords Quality Score

as with anything, always verify what people say. Either by testing things yourself or checking to see if others agree or disagree with them.

Resume Advice To My Little Brother

One of my brothers recently is out of college and on the job market. (Anybody need a Mechanical Engineer?) I have some friends at places like Raytheon and Lockheed I am going to try and put him in touch with but first I had a look at his resume….

I won’t post it here, but I will post my suggestions:

–Begin:

Couple of things:

1) Put Your name and Address and phone number (all the contact info) at the top
2) It is ok to use a larger font (especially when you are starting your career) It fills up the page better and makes it easier for old people to read it (just not stupid large ;) )
3) Try and be more specific in your work experience.. Use specific terms and examples
A perfect example is in your computer skills. Don’t put just Microsoft Office. Put Microsoft Word 2000/2003/2007, Excel 2003, etc.
Why you ask?
Because many recruiters are lazy (and many times do NOT KNOW the industry they are targeting for) they will just put in keywords and see what resumes float to the top. Then they skim them in about 10-15 seconds to see if it matches what they want. Then it goes into a stack to be looked at by someone who might actually read it. — Make it easy for them by putting specific details so it will trigger the searches.
4) Don’t put bilingual. Put Fluent in German (or something along those lines where they know you speak German. bilingual is way to generic)
5) When you decommissioned the *** put cool stuff you did (leave out grunt work, but try and emphasize anything you did that was cool)
6) Nothing cool? Mention other projects you have done on your own.. like your helicopter experiment. better yet, if you have a website about stuff like that it is good to put that in.
7) Name the Resume FirstnameLastnameResume2008.doc (Not FMLResume) The first will stick out more.
8) Put “Willing To Relocate” not “will relocate”
9) The goal of a resume is to make them interested enough in you to pick up the phone and call. Then you have to make sure that who you are matches the resume.

Bad Example:
Manager At Things, Inc. – Managed office and helped keep things in order.

Good Example:
Lead Manager At Things, Inc. – Increased measurable productivity by 10% through employee moral programs which resulted in lower turnover. Saved $13,000 in new hire training expenses.

They both say the same things, but the second one draws a picture in the reader head and gives them facts and numbers they can use. (Note your numbers and facts had better be accurate :) I find that MANY people exaggerate on their resume. And many people expect you to. But I NEVER exaggerate (and recommend you don’t). When people realize that I am NOT exaggerating (usually during the interview when they try to find out what a person exaggerated on) it moved me to the top of the list pretty quickly.

Normally I would say put education after work experience, but since you don’t have a ton, you did right by putting education at the top.

–End:

Sound advice? Or am I going to destroy his career? ;)

Don’t Take Yourself Too Seriously

Mark says people are being too serious. Especially in their blogs. I don’t really think I fit in that.. but just in case. This video clip will seal the deal.