Adwords Slaps– a good thing
I think I’ve gone through 3 adwords slaps. I’m not talking about not getting a campaign approved or suddenly not getting traffic to crappy MFA sites. I mean a campaign that has been running fine for 6-12 months and suddenly overnight everything stops. Bad quality scores, etc.
These slaps can be a good thing. Each time (in my case) I was able to see what needed to be fixed. Once I fixed it, suddenly the traffic came right back–and every time (so far) the traffic comes back stronger.
Moral: If your campaign is “slapped,” don’t post on forums asking why or get all upset. (Getting upset wont do anything) — Just relax, look at what needs to be fixed and fix it. If you don’t know what is wrong, contact adwords support. If you are *nice* to them they will be very helpful. After you fix it, expect even better return on your investment.