Blindly Adding Keywords
Posted on May 29th, 2008 by John Hasson
I saw a crazy ad on gmail today. I was viewing emails from someone in utah. (Plus I live in utah). This ad was so untargeted it registered on my WTF meter. Here is what they did…
Their primary keyword is jazz obviously. However… putting jazz in any keyword suggestion box will also return utah or utah jazz (the NBA team). Instead of reviewing the automated suggested keywords, they just dumped them all into their PPC campaign… bad idea on Adwords. This will result in a lower CTR and wasted clicks. (Don’t worry I didn’t click it)
So… look before you blindly add keywords. (Or have some sort of algorithm check for you)
Or maybe they did lots of research and found that people who go to basketball games also go to jazz concerts hahaha. ya… don’t think so