A high adwords quality score and good website design go hand in hand. While clearing out all my emails I ran across a few gems that I had saved.
10 Principles Of Effective Web Design
and
10 Ways To Increase Your Adwords Quality Score
as with anything, always verify what people say. Either by testing things yourself or checking to see if others agree or disagree with them.
Vlad seems to think that CJ’s EPC is pretty much a joke. I do see where he is coming from.
Affiliate Managers using CJ seem to lean on a high EPC too much. So if an affiliate with a high volume of traffic but low conversions comes along, it can skew their averages and lower their EPC. They think that this will cause them to lose out on new affiliates because no one wants to work with a loser.
There is some truth to this. So what do you do? Well first of all make sure you have a relationship with whoever you are running a campaign for. Make sure there is a real person behind that CJ offer. (I admit I am guilty of NOT doing this from time to time) But if you can build that relationship up, you can find out what kind of traffic and people they are targeting. I personally like to talk to them on the phone, a 5-10 minute conversation can yield plenty of useful information.. what has worked for them, what hasn’t and where they are trying to go. It gives you direction when targeting their offer(s).
My thoughts on Jason’s thing, all the other things and the PPC Ask an Expert session I hosted.
Seriously. I get the weirdest emails. But sometimes I get absolutely great emails from Affiliate Managers.
