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	<title>John Hasson &#187; Pay Per Click</title>
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	<link>http://www.johnhasson.com</link>
	<description>PPC Lead Geneneration, Affiliate Product Sales, Programming, Cool Math Neural Net &#38; Pattern Matching Stuff</description>
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			<item>
		<title>What Does Clickfraud Look Like?</title>
		<link>http://www.johnhasson.com/index.php/what-does-clickfraud-look-like/</link>
		<comments>http://www.johnhasson.com/index.php/what-does-clickfraud-look-like/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 02:15:02 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/index.php/what-does-clickfraud-look-like/</guid>
		<description><![CDATA[It looks like this.  (Note: it is not always this obvious&#8230; a simple rule is that your clicks curve should match your sales curve&#8230; &#8212; there are always exceptions to this rule)
Obviously I should not be buying their traffic during the evenings…
Hint (it is mostly Yahoo Traffic)…
]]></description>
			<content:encoded><![CDATA[<p>It looks like this.  (Note: it is not always this obvious&#8230; a simple rule is that your clicks curve should match your sales curve&#8230; &#8212; there are always exceptions to this rule)</p>
<a href="http://www.johnhasson.com/wp-content/uploads/2010/02/image.png"><img style="display: inline; border: 0pt none;" title="Clickfraud Example" src="http://www.johnhasson.com/wp-content/uploads/2010/02/image_thumb.png" border="0" alt="image" width="604" height="633" /></a>
<p>Obviously I should not be buying their traffic during the evenings…</p>
<p>Hint (it is mostly Yahoo Traffic)…</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Keyword Grouper</title>
		<link>http://www.johnhasson.com/index.php/keyword-grouper/</link>
		<comments>http://www.johnhasson.com/index.php/keyword-grouper/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 00:19:43 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=308</guid>
		<description><![CDATA[The past several months I have tried outsourcing various things I do regarding PPC.  Some things have worked pretty well (web design, site setup, etc) and some things have gone horribly horribly wrong.  Content generation (gotta have native American&#8217;s for an American audience) and keyword grouping.   So I have worked on writing software to [...]]]></description>
			<content:encoded><![CDATA[<p>The past several months I have tried outsourcing various things I do regarding PPC.  Some things have worked pretty well (web design, site setup, etc) and some things have gone horribly horribly wrong.  Content generation (gotta have native American&#8217;s for an American audience) and keyword grouping.   So I have worked on writing software to handle these tasks.  I&#8217;ve worked on a few automated content producing systems, but nothing worth writing home about or posting here.</p>
<p>However I have come up with a keyword grouping solution that I am very happy with.  I&#8217;ve been running some private tests for me and my clients and so far we are pleased with the results.  Really all you have to do is paste a big list of keywords in there and submit it for grouping, then wait while the servers crunch the data.  You can download it and learn more here: <a href="http://KWGrouper.com">KWGrouper.com</a>.</p>
<p>At this point I am interested in feedback and thoughts on the Applications UI and export options.  If you want some free credits to test it, thats fine, just let me know.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>I Think I Upset One Of My Readers&#8230;</title>
		<link>http://www.johnhasson.com/index.php/i-think-i-upset-one-of-my-readers/</link>
		<comments>http://www.johnhasson.com/index.php/i-think-i-upset-one-of-my-readers/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 03:03:59 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=271</guid>
		<description><![CDATA[Somebody contacted me using that little chat widget on the right with this opening line:
Greetings I have been trying to get into the PPC arena for about a year without much succes constantly getting google slapped and tried a few other PPC source with no real measure of performance can you help
I was kinda busy [...]]]></description>
			<content:encoded><![CDATA[<p>Somebody contacted me using that little chat widget on the right with this opening line:</p>
<blockquote><p>Greetings I have been trying to get into the PPC arena for about a year without much succes constantly getting google slapped and tried a few other PPC source with no real measure of performance can you help</p></blockquote>
<p>I was kinda busy at the time, so I simply said</p>
<blockquote><p>Do you have a specific question?</p></blockquote>
<p>You know what. here is the whole thing, I am in a rush to take all my girls to see High School Musical 3 tonight.</p>
<p><span style="color: #3366ff;">Guest</span>: Greetings I have been trying to get into the PPC arena for about a year without much succes constantly getting google slapped and tried a few other PPC source with no real measure of performance can you help<br />
<span style="color: #800000;">Me</span>: Do you have a specific question?<br />
<span style="color: #3366ff;">Guest</span>: what am i doing wrong or not doing (I know you have no info about me or my site at this time) but would you be willing to look at my site and give you opinion\<br />
<em><span style="color: #993300;">My Thoughts</span>: No specific question really.</em><br />
<span style="color: #800000;">Me</span>: usually i na case like yours it is not just one thing<br />
<span style="color: #800000;">Me</span>: *in a<br />
<span style="color: #800000;">Me</span>: google slaps = stop making crappy sites<br />
<span style="color: #800000;">Me</span>: biggest thing you need<br />
<span style="color: #800000;">Me</span>: is tracking<br />
<span style="color: #3366ff;">Guest</span>: I&#8217;m sure but i have doing this for a year with little return I have bought books and endless searches on the net right now  i workwith click bank and already have a site and ads but not sure what else to try<br />
<span style="color: #3366ff;">Guest</span>: what &#8220;googles&#8221; defination of a crappy site<br />
<em><span style="color: #800000;">My Thoughts</span>: How can I tell him to &#8220;google it&#8221; nicely&#8230;.</em><br />
<span style="color: #800000;">Me</span>: that is something you should be able to find out foryourself<br />
<span style="color: #800000;">Me</span>: by just looking through Adwords Help and FAQ<br />
<span style="color: #800000;">Me</span>: if you can&#8217;t do that then PPC is not something you should be doing<br />
<span style="color: #800000;">Me</span>: There is no &#8220;shortcut&#8221; or trick<br />
<span style="color: #800000;">Me</span>: it is just a matter of hard work<br />
<span style="color: #800000;">Me</span>: trying and failing a lot<br />
<span style="color: #800000;">Me</span>: if you are going to ASW I&#8217;ll gladly spend a few min glancing @ your stuff to tell you if anything comes to mind<br />
<span style="color: #3366ff;">Guest</span>: unfortunitly i&#8217;m not but i would be happy to forward my site and maybe an ad for your opinion<br />
<em><span style="color: #993300;">My Thoughts</span>: Hmm.. do I really want to mess with this? Ah ha.  I can use it as a sorta blog post/site review, that would be worth my time.</em><br />
<span style="color: #800000;">Me</span>: can I useit in a blog post<br />
<span style="color: #800000;">Me</span>: make it public, etc?<br />
<span style="color: #3366ff;">Guest</span>: can i send it in an email<br />
<span style="color: #800000;">Me</span>: I&#8217;ll post my reply as a new blog post<br />
<span style="color: #800000;">Me</span>: that cool?<br />
<span style="color: #3366ff;">Guest</span>: yeah that would be great<br />
<em><span style="color: #993300;">My Thoughts</span>: Gotta make sure they know what they are getting into.</em><br />
<span style="color: #800000;">Me</span>: and your ok with others seing the site and the ad<br />
<span style="color: #800000;">Me</span>: *seing<br />
<em><span style="color: #993300;">My Thoughts</span>: CURSES! I can&#8217;t spell crap.</em><br />
<span style="color: #800000;">Me</span>: *sEeing<br />
<span style="color: #3366ff;">Guest</span>: depends you how bad you rip my site /ad apart<br />
<span style="color: #800000;">Me</span>: lol<br />
<span style="color: #800000;">Me</span>: I&#8217;ll tell you what I tell everyone<br />
<span style="color: #800000;">Me</span>: Don&#8217;t fall in love with your site or your keywords or youe campaigns<br />
<span style="color: #3366ff;">Guest</span>: no really i don&#8217;t want to look like an ass even if i am one<br />
<span style="color: #3366ff;">Guest</span>: ok i should be chating anyway i will email later today<br />
<span style="color: #800000;">Me</span>: k<br />
<span style="color: #800000;">Me</span>: tlak l8r</p>
<p>Guest what&#8230; no email from them.</p>
<p>I am glad to answer questions, etc. but something like &#8220;why am I not making any money&#8221; is way to general for a simple answer.  And don&#8217;t ask me stuff that you can find out if you just read AdWords FAQs.  However, in person at a conference when I am in a good mood, I&#8217;ll happily answer stuff like that.  <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Get Rid Of Dead Weight On PPC Campaigns = 67.6% increase in CTR</title>
		<link>http://www.johnhasson.com/index.php/get-rid-of-dead-weight-on-ppc-campaigns-676-increase-in-ctr/</link>
		<comments>http://www.johnhasson.com/index.php/get-rid-of-dead-weight-on-ppc-campaigns-676-increase-in-ctr/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 16:32:05 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Online Moola]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=268</guid>
		<description><![CDATA[I&#8217;ve got a campaign that has been running for a decent while with a couple thousand keywords and a few hundred adgroups that have been slowly built over time.
Yesterday I wanted to try out google&#8217;s &#8220;opportunities for improvement&#8221; feature on this campaign.  But google wouldn&#8217;t run on it because the campaign had more then 64 [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve got a campaign that has been running for a decent while with a couple thousand keywords and a few hundred adgroups that have been slowly built over time.</p>
<p>Yesterday I wanted to try out google&#8217;s &#8220;opportunities for improvement&#8221; feature on this campaign.  But google wouldn&#8217;t run on it because the campaign had more then 64 adgoups and more then 2000 keywords.  grrrr</p>
<p>So I took a quick look and found that only about 10 of the adgroups had any conversions in the past 3 months.  I put on my wizard hat and took the s&#8230;..   Actually I was just ruthless and deleted all the adgroups that had no conversions in the past 90 days.  Would google let me run their &#8220;opportunities for improvement&#8221; feature now that I shrunk it down?  No!  But now it just says &#8220;sorry, can&#8217;t do it&#8221; w/o a reason.</p>
<p>Fine I think..  I&#8217;ll leave it alone and let the campaign do its thing.</p>
<p>Here is where the awesomesauce comes in:  After wiping out the &#8220;dead weight&#8221; my CTR shot up by 67.6% my avg position went up by only 2% (nothing significant) cost per click down by 1.2% (nothing significant).  My clicks went up by 56.7%.  This of course resulted in lots more conversions.</p>
<p>So&#8230; if you have a really big campaign that has profit in it.  Trim the adgroups and keywords that are not converting, google and you will both be happier.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Free PPC Software Finally Released</title>
		<link>http://www.johnhasson.com/index.php/free-ppc-software-finally-released/</link>
		<comments>http://www.johnhasson.com/index.php/free-ppc-software-finally-released/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 20:16:16 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=258</guid>
		<description><![CDATA[Well I spent this weekend and part of this morning wrapping this up.  Remember way back when I talked about making some free ppc software that would work for Win, Mac and Linux?
Well I finally did it.
JAH Simple PPC
It is essentially a keyword expander.  With a cool rotation feature thrown in there.
Let me know if [...]]]></description>
			<content:encoded><![CDATA[<p>Well I spent this weekend and part of this morning wrapping this up.  Remember <a href="http://www.johnhasson.com/index.php/free-ppc-software-for-mac-windows-linux/">way back when</a> I talked about making some free ppc software that would work for Win, Mac and Linux?</p>
<p>Well I finally did it.</p>
<div id="attachment_256" class="wp-caption alignnone" style="width: 310px"><a href="http://www.johnhasson.com/wp-content/uploads/2008/10/picture-122.png"><img class="size-medium wp-image-256" title="Free Simple PPC Keyword Builder Sample" src="http://www.johnhasson.com/wp-content/uploads/2008/10/picture-122-300x215.png" alt="Basic Screenshot showing usage" width="300" height="215" /></a><p class="wp-caption-text">Basic Screenshot showing usage</p></div>
<p><a href="http://www.johnhasson.com/index.php/jah-simple-ppc/">JAH Simple PPC</a></p>
<p>It is essentially a keyword expander.  With a <strong><em>cool</em></strong> rotation feature thrown in there.</p>
<p>Let me know if there are bugs, etc.  If you like it or hate it. <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><a href="http://www.johnhasson.com/index.php/jah-simple-ppc/">JAH Simple PPC</a></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>&#8220;Help, Help I Got Banned From AdSense, What Do I Do Now?&#8221;</title>
		<link>http://www.johnhasson.com/index.php/help-help-i-got-banned-from-adsense-what-do-i-do-now/</link>
		<comments>http://www.johnhasson.com/index.php/help-help-i-got-banned-from-adsense-what-do-i-do-now/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 15:37:33 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Affiliate Manager]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=243</guid>
		<description><![CDATA[Hi John,
Quick question, I was using Marchex and Miva to drive traffic to my adsense sites, my traffic soared and I was disabled by adsense for invalid clicks, does Marchex or Miva use tricks to boost their own revenue? My account was about 3 years old and never had a problem until I started using [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Hi John,</p>
<p>Quick question, I was using Marchex and Miva to drive traffic to my adsense sites, my traffic soared and I was disabled by adsense for invalid clicks, does Marchex or Miva use tricks to boost their own revenue? My account was about 3 years old and never had a problem until I started using PPC to drive traffic to my sites</p>
<p>In your opinion, what is the best alternative to Adsense for making money with websites.</p>
<p>Thanks,<br />
<span style="color: #888888;">[Edited]</span></p></blockquote>
<p>First of all, don&#8217;t feel too bad.  You are not the first who is in this situation and you won&#8217;t be the last.  Google has gotten pretty strict on driving paid traffic to MFA sites.  Driving PPC traffic to MFA sites is how I got started in affiliate marketing.  Heck, I even got banned from Adsense around the time Iron Man came out.  But by then I had moved almost everything from adsense to real affiliate revenue (leads, people actually buying something, etc) and not just clicks.  I do still have one or two sites that generate revenue from clicks, but I do not focus on them at all.</p>
<p>Personally I am not a fan of Marchex or Miva.  (Miva&#8217;s precision network is kinda ok, but it is really spotty)  Using these guys is fine if you are doing leads or purchases, just plan on your conversion rate being at least 1/3 to 1/4 of what you are used too (maybe even less).</p>
<p>If you work at it you can beat any adsense revenue by running product or lead gen campaigns (who do you think was paying for the adsense ads in the first place?)  Now you get to move up a level in the internet marketing foodchain. <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Look at who was advertising on your adsense slots.  Can&#8217;t do that? Then look who is advertising on google, yahoo, msn for your targeted keywords.  See what they are selling.  Try selling that&#8230;</p>
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		</item>
		<item>
		<title>Google Adwords Chat Support &#8211; Sometimes Great</title>
		<link>http://www.johnhasson.com/index.php/google-adwords-chat-support-sometimes-great/</link>
		<comments>http://www.johnhasson.com/index.php/google-adwords-chat-support-sometimes-great/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 19:34:10 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=233</guid>
		<description><![CDATA[Most of the time Adwords support chat is kinda spotty.  Today they were spot on.  (I apologize for the horible pun.)
Anuradha S: Hello John. Thanks for contacting Google AdWords. I&#8217;m happy to help you. 
John: Thanks, I am happy that you&#8217;re happy to help  
Anuradha S: That was a good one! I see that [...]]]></description>
			<content:encoded><![CDATA[<p>Most of the time Adwords support chat is kinda spotty.  Today they were spot on.  (I apologize for the horible pun.)</p>
<blockquote><p><span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Hello John. Thanks for contacting Google AdWords. I&#8217;m happy to help you. </span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">Thanks, I am happy that you&#8217;re happy to help <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">That was a good one! I see that you have a question regarding the approval of image ads.</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Let me explain that ad reviews do depend on the incoming volumes.</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">I will need to check your account.</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Would you mind waiting a moment while I pull up your account?</span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">I&#8217;ll happily wait <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Thanks for waiting!</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">I checked and see that the ads are under review.</span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">I managed to stay happy the whole time.</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">I will be happy to help you with the review of the ads and will run this past team.</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Thought I could use one &#8216;happy&#8217; at least!</span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">lol, if we were any more happy it would be illegal <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">That is true!</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">I hope that helped!</span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">So, the ads are in review and I just need to sit tight till they are approved?</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">I will get them reviewed with the team.</span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">Thanks</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Is there anything else that you will need help with?</span></span><br />
<span style="color: blue;"><strong><span class="VisitorName">John: </span></strong></span><span style="color: red;"><span class="VisitorText">Not right now, I think that is it.</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">Great!</span></span><br />
<span style="color: blue;"><strong><span class="OperatorName">Anuradha S: </span></strong></span><span style="color: black;"><span class="OperatorText">It was a pleasure chatting with you. If you have any more questions, please feel free to visit <a href="https://adwords.google.com/support" target="new">our Help Center</a>. You can also <a href="javascript:window.print()">print this chat transcript</a> for your records. Have a great day. </span></span></p></blockquote>
<p>I think being in a ridiculously good mood on my end helped.  I bet most of the time they just get crap like &#8220;you are too expensive&#8221; or &#8220;why u ban my sight, I not spamming&#8221; etc.  So if you have had a bad experience in the past, try again and be happy when you do it.  They will be happy too <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>How to make over $6,500 in less then 5 minutes</title>
		<link>http://www.johnhasson.com/index.php/how-to-make-over-6500-in-less-then-5-minutes/</link>
		<comments>http://www.johnhasson.com/index.php/how-to-make-over-6500-in-less-then-5-minutes/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:38:15 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[Affiliate Manager]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=222</guid>
		<description><![CDATA[Woooo, fancy title claiming to make gobs of cash in no time at all.  Well the reality is you have to work up to this point.  Here is an example.  Say you are bringing in 90 leads a day with a payout of $2.50.   Not bad, not bad you say to yourself.  If you have [...]]]></description>
			<content:encoded><![CDATA[<p>Woooo, fancy title claiming to make gobs of cash in no time at all.  Well the reality is you have to work up to this point.  Here is an example.  Say you are bringing in 90 leads a day with a payout of $2.50.   Not bad, not bad you say to yourself.  If you have a good relationship with your affiliate manager (and who doesn&#8217;t?) then ask for a payout bump.</p>
<p>My conversation went something like this.</p>
<blockquote><p>8:55:46 AM Me: on another note, there are a few campaigns I am getting some traction on.  wondering if I can get a payout bump on them?<br />
8:55:52 AM Awesome Affiliate Manager: of course<br />
8:56:00 AM Me: &lt;private cool stuff&gt;<br />
8:56:08 AM Awesome Affiliate Manager: you name the campaign and i&#8217;ll name the payout<br />
8:56:15 AM Awesome Affiliate Manager: &lt;private cool stuff&gt;<br />
8:56:28 AM Me: this one<br />
8:56:29 AM Me: &lt;private cool stuff&gt;<br />
8:56:31 AM Me: and<br />
8:56:36 AM Me: &lt;private cool stuff&gt;<br />
8:56:38 AM Me: that one<br />
8:56:40 AM Awesome Affiliate Manager: ok<br />
8:59:21 AM Awesome Affiliate Manager: ok, on the &lt;private cool stuff&gt; i can go to &lt;private cool stuff&gt;<br />
8:59:30 AM Me: cool<br />
8:59:48 AM Super Affiliate Manager: and the &lt;private cool stuff&gt; 2.70</p></blockquote>
<p>So now instead of 2.50 it is 2.70.  If the campaign sustains (if anything I should be able to get higher volume) that is ~90 * .2 * 365 = over 6500.  In less them 5 minutes.</p>
<p>I usually don&#8217;t ask for a payout bump unless I am providing a decent amount of volume and I know I can keep it up.  Nothing lamer then getting a payout bump and then dropping the campaign.</p>
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		<title>Stop thinking like a Marketer.. you must *be* the Consumer.</title>
		<link>http://www.johnhasson.com/index.php/stop-thinking-like-a-marketer-you-must-be-the-consumer/</link>
		<comments>http://www.johnhasson.com/index.php/stop-thinking-like-a-marketer-you-must-be-the-consumer/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 01:22:33 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=215</guid>
		<description><![CDATA[Here is what I mean by this.
Say you are promoting a product.  You need to stop thinking like the person trying to sell it.  &#8220;dog training&#8221; is a nice general keyword, but really your keyword should solve a problem.  &#8220;stop dog peeing on carpet&#8221; is a person looking for a solution.  The people looking for [...]]]></description>
			<content:encoded><![CDATA[<p>Here is what I mean by this.</p>
<p>Say you are promoting a product.  You need to stop thinking like the person trying to sell it.  &#8220;dog training&#8221; is a nice general keyword, but really your keyword should solve a problem.  &#8220;stop dog peeing on carpet&#8221; is a person looking for a solution.  The people looking for solutions are going to be much more interested in your dog training guide.  This concept can apply to just about any niche.</p>
<p>Here is another one</p>
<p>auto insurance quotes vs i need insurance vs i hate geico<br />
look, &#8220;i hate geico&#8221; has zero ads right now.  Bet you get some killer CTR and conversions with links to someone who isn&#8217;t geico <img src='http://www.johnhasson.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>But how do you know which will work and which don&#8217;t?  Easy.  Do all of them.  Yes *all* of them.  (caveman speak:Turn off bad. Leave on good)</p>
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		<title>Copying PPC Ads?</title>
		<link>http://www.johnhasson.com/index.php/copying-ppc-ads/</link>
		<comments>http://www.johnhasson.com/index.php/copying-ppc-ads/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 18:53:15 +0000</pubDate>
		<dc:creator>John Hasson</dc:creator>
				<category><![CDATA[Advice]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Pay Per Click]]></category>

		<guid isPermaLink="false">http://www.johnhasson.com/?p=184</guid>
		<description><![CDATA[Ok, I have a question for you all. I have had products I have created in the past cracked and stolen via piracy (Encrypted Messenger) which is one of the biggest reasons I stopped updating the software and just gave it away for free.  Since I moved into affiliate marketing I have had entire websites [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, I have a question for you all. I have had products I have created in the past cracked and stolen via piracy (<a href="http://www.johnytech.com">Encrypted Messenger</a>) which is one of the biggest reasons I stopped updating the software and just gave it away for free.  Since I moved into affiliate marketing I have had entire websites copied and ripped off.  I figured that was just the way it went.  Am I wrong?</p>
<p>So I did some digging and research and found <a href="http://www.KeywordSpy.com">keywordspy</a> and <a href="http://www.spyfu.com">spyfu</a> and even <a href="http://www.shoemoney.com/2008/07/18/shoemoney-tools-preview/">shoemoney tools</a> as well as some clickbank products and others which all copy keywords and ads more or less.  Some people use this information for inspiration, some just copy the ads directly and test which ads work.  I have done both.</p>
<p>I got an email from a super affiliate (who apparently makes a ton more money than I do) getting mad at me for copying one of his ads. Is he right? Did I copy him? Not him personally.. no.  I really don&#8217;t know who he is. I would guess his ad came from one of those places I linked to above.</p>
<p>Is it bad/evil to use the tools above to test different existing ads out there? Feel free to comment, I am really curious what people think about this one.</p>
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		<slash:comments>5</slash:comments>
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