John Hasson

A week or so ago I had a quick chat with one of my readers.  Well the good news is he wasn’t mad and still wanted me to look at his site.  Now, I was going to post screenshots, etc.  But really in this case I don’t think it is appropiate.  I will let you see the advice I gave though:

Couple of things

1) This website is pretty ugly
2) There is no real focus with so many different products

To fix

1) Make it less ugly
2) (and this one is key) when you send someone to a url (I like [http://HIDDENURL] better cuz it doesnt look like a nested frame) don’t distract them.  the primary F (standard webuser eye movement heatmap) on the page has nothing about the offer.  It is all extra navigation stuff that will confuse the user, distract them or make them just close the page.  Get rid of the menu, etc and the header @ the top, move the offer up there so that is all the user sees.

Other things:

Is your content actually unique and helpful to the user? If not you will have a harder time.

He said cool and he would try to make the changes.  So I guess we are cool.  *crosses fingers*

Tags: Advice // 2 Comments »