Which PPC Engine Do You Start With?

In reference to my list of working PPC engines, Neil asked, do you test them from the get go or do you only use them if you get a successful campaign in yahoo/google/msn?

You know, I should start with all of them. But really it depends on the niche or my mood, sometimes a combination of both. For example the most recent campaign I created seemed pretty saturated in the big three. I just wanted to run a small test to get an idea of conversion rate, so I picked a tier 2 engine. Since I know historically that the big three usually convert about twice as well as the 2nd tier engines, I can then make a better decision on my campaign when I go full blast with some base conversion rate statistics.

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Affiliate Summit 2008 West Wrap Up

My thoughts on Jason's thing, all the other things and the PPC Ask an Expert session I hosted.

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Crazy Things Affiliate Managers Do

Seriously. I get the weirdest emails. But sometimes I get absolutely great emails from Affiliate Managers.

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